KEA-Apt is VSM’s CRM/Salesforce Effectiveness (SFE) app built keeping the sales force needs of pharma in mind. KEA is deployed across many large Multinational and Indian pharma companies.
The app enables in-clinic interaction with HCP. The App has the following features:
• Customer focused Brand Detailing
• Different types of content rendering
• Instant feedback on the content
• Analysis of face time with the customer
• Content usage analysis
• Call Reporting
• Call Plan viewing
• Key Analytics